China confronts Europe with an enormous problem: we do not understand it

China confronts Europe with an enormous problem: we do not understand it. Worse, we are not even conscious of the fact. We insist on seeing the world through our Western prism. No other tradition or history or culture can compare. Ours is superior to all and others, in deviating from ours, are diminished as a consequence. This speaks not of our wisdom but our ignorance, an expression not of our cosmopolitanism but our insularity and provincialism. It is a consequence of being in the ascendant for at least two centuries, if not rather longer. Eurocentrism – or perhaps we should say western-centrism – has become our universal yardstick against which, in varying degrees, all others fail.

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Updated and expanded new Chinese edition just released.

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Turkish edition just published!

When China Rules the World is the first book to fully conceive of and explain the upheaval that China’s ascendance will cause and the realigned global power structure it will create.

New edition available now from:

Amazon UK
and all good booksellers.

US second edition is available now via: 

Amazon US