On Thursday, July 1, China announced the launch of CNC World, a new global English-language TV network, to be available through satellite and on the Internet. Part of China’s official news agency, it is intended to project a China-friendly perspective on issues to the world – ostensibly to help outsiders understand China better.

To most analysts in the West, however, the launch of this network represents another sign of China’s growing prominence and confidence on the world stage – further evidence of its emerging status as the world’s next “superpower.” But is it really? A superpower is generally understood to be a nation, empire, or civilization that can project power globally; that is, a nation that possesses economic, political and cultural or “soft” power along with overwhelming military or “hard” power.

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Updated and expanded new Chinese edition just released.

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Turkish edition just published!

When China Rules the World is the first book to fully conceive of and explain the upheaval that China’s ascendance will cause and the realigned global power structure it will create.

New edition available now from:

Amazon UK
and all good booksellers.

US second edition is available now via: 

Amazon US